Outset runs the full outbound methodology before you send a single email. Intake, signals, contacts, plan. Everything structured. Everything yours.
Outbound teams obsess over sending tools, deliverability, and clever copy, and skip the one step that decides whether any of it matters.
Without a structured intake, every campaign is built on guesses. The ICP is approximate. Signals are improvised. You don't find out the copy angle was wrong until the list is burned.
A company that raised two years ago looks identical to one that raised last month in a spreadsheet. Without signal scoring and timing windows, you're treating cold contacts with the same urgency as hot ones.
What worked last quarter is in someone's head, or a doc nobody reads. Nothing improves. Same mistakes, next campaign.
Clay Explorer is $185/mo before enrichment credits. ZoomInfo starts at $15,000/year. Apollo charges per contact on top of the platform fee. Outset uses pay-as-you-go enrichment across 30+ providers. You pay for each contact that resolves. Nothing for the ones that don't.
Every contact, signal, and campaign result lives in someone else's platform. When you leave, it follows in a CSV. Outset gives you a PostgreSQL database you own. Query it, export it, connect your BI tool. Your data stays yours.
Outset runs the sequence a good operator would run manually, then closes the loop so every campaign starts sharper than the last.
Outset walks you through 14 sections: ICP, TAM, persona, signals, blocklist, copy angles, why they buy, offer, case studies, objections. Answers go straight into structured config, not a scratchpad.
Your triggers become tiered signals, from Tier 1 "Hot" down to Tier 5, with timing windows attached. Every future contact is scored against this library automatically.
Outset pulls 25 contacts via pay-as-you-go enrichment, scores each one on signal stacking, and returns a tiered preview. 70–85% email coverage. Tier badges show who to reach out to first and why. Approve the list and the campaign plan is ready.
Winning angles, dead signals, and reply rates get written back to the workspace. The next campaign, for this client or a similar one, starts from a sharper signal library than the last.
Outset sits above Clay, SmartLead, HeyReach, and your data providers. It decides what to build. They execute it.
Outset walks through 14 structured sections: ICP, TAM, persona, signals, blocklist, copy angles, trigger events, product context, case studies, objections, and the exact language your customers use. Nothing gets skipped.
Every contact scored 1–10 based on signal recency and relevance. Funding round in the last 30 days plus a new VP of Sales hire plus open SDR roles stacks to a 9. A funding round two years ago stacks to a 3. Timing windows enforced. Stale signals flagged before you approve the list.
25-contact signal-scored preview pulled via pay-as-you-go enrichment across 30+ providers. You pay for the contact that resolves. Zero charge for misses. No monthly credit subscription. No platform fee. 70–85% email coverage versus 40–60% from any single provider.
Every campaign adds to a client-specific learnings file: winning angles, dead signals, copy patterns that got replies. Outset reads it before building the next campaign for that client. The system gets better every time you use it.
When the campaign plan is approved and the contact list is ready, push it straight to SmartLead or HeyReach. Sequence structure, contact data, and opening lines go through without copy-paste. You connect your own SmartLead or HeyReach key. Outset orchestrates. The tool executes.
Every contact, intake, signal, and campaign result writes to a dedicated Postgres database in your workspace. Connect it to any SQL client, BI tool, or CRM. Export anytime. No row limits. No vendor lock-in. When you leave, your data goes with you.
The intake accepts voice dictation in Chrome and Edge. Drop in a Gong or Otter transcript and Outset pulls the customer language directly. No retyping call notes, no copy-pasting from Notion. The intake finds you where the knowledge already lives.
Flat monthly pricing for the operating system. You bring your own tool keys; we don't mark up enrichment, Anthropic, or your sender.
One workspace. Real product.
For the outbound engineer.
For agencies and teams.
One intake. One scored list. One campaign plan. Everything in a database you own.